Tracking e-commerce events with Google Analytics, Facebook Pixel, and TikTok Pixel can be challenging to set up, especially for those without developer skills or experience.
The current privacy landscape further complicates matters:
“What data can I send? How can I send it? Do I need user consent? And what if I make a mistake and the system doesn’t track anything, or worse, tracks everything multiple times?”
Fortunately, My Agile Pixel simplifies this process, even for less experienced users.
In this article, we will explore the various types of events that can be tracked with My Agile Pixel. We’ll explain how easy it is to activate WooCommerce event tracking without the need to install any additional software. With just a few simple clicks, you can automatically track relevant information while remaining GDPR compliant.
What is WooCommerce event tracking and why is it important?
WooCommerce event tracking provides valuable insights into the effectiveness of marketing campaigns and the performance of your e-commerce site.
It simplifies the calculation of return on investment (ROI) for marketing activities. One of its key advantages is that various tracking codes (such as Analytics, Facebook, TikTok, etc.) allow for comprehensive tracking of user interactions on the site.
For instance, you can track how many times a user views a product but decides not to purchase it, identify the specific campaign that leads to purchases, determine how many pages a user visits before making a purchase, and more. This information empowers you to make informed decisions about improving your site and strategy.
To leverage the full potential of tools like Google Analytics and others, event tracking is essential. The process for configuring event tracking, whether for Google Analytics, Facebook Pixel, or TikTok Pixel, is quite similar:
1. Install the base code.
2. Configure e-commerce-specific events (such as product display, add to cart, checkout start, purchase, etc.).
There are various methods to accomplish this. You can manually implement it via code, or more commonly, you can use a WordPress plugin to streamline the process.
Can we be certain that all plugins adhere to GDPR regulations?
With the recent advancements in privacy regulations, it’s no longer adequate to install just any plugin. Attention must be paid to cookies, user consent before tracking any data, and most importantly, ensuring that data sent outside the Euro area is anonymized (not simply anonymized).
To elaborate, even sending the user’s IP address to servers of platforms like Google or Facebook is not permissible. The data must be proxied and anonymized before being transmitted to servers outside the EU, as explicitly stated by the French and Italian Data Protection Authorities.
So how to do it?
At this stage, it’s crucial to verify that the available plugins enabling seamless integration with Analytics event tracking, Facebook, etc., remain compliant with regulations.
We must ensure that data submission is contingent upon cookie acceptance and that the data is anonymized through proxification.
And this is where My Agile Pixel comes into play.
My Agile Pixel enables you to configure Google Analytics, Facebook Pixel, and TikTok Pixel tracking in under 2 minutes, ensuring perfect adherence to Privacy Authority requirements. Additionally, it seamlessly integrates with the most common cookie management plugins, including My Agile Privacy, Iubenda, CookieBot, CookieYes and Complianz.
What you may not yet be aware of is that it only takes one click to enable automatic tracking of all the most common WooCommerce events:
Simply navigate to the settings of My Agile Pixel, under the “Advanced” tab, and select the “Enable WooCommerce events” option.
From this point forward, e-commerce events will be tracked across all the tracking software you’ve set up on My Agile Pixel, without any further concerns.
Note: Before activating this option, ensure that you’ve configured at least one of the tracking methods on My Agile Pixel, such as Google Analytics, Facebook Pixel, or TikTok Pixel.
What e-commerce events are tracked?
My Agile Pixel automatically tracks the most common e-commerce events for Google Analytics and Facebook Pixel (via cAPI), as well as TikTok Pixel (via Events API).
Here is the list of tracked events:
- add_payment_info
- add_shipping_info
- add_to_cart
- add_to_wishlist
- begin_checkout
- earn_virtual_currency
- purchase
- refund
- remove_from_cart
- search
- select_promotion
- spend_virtual_currency
- view_cart
- view_promotion
Conclusion
Event monitoring is a critical aspect of any e-commerce setup, and the process can be daunting, especially with the latest privacy provisions.
With My Agile Pixel, you can swiftly and effortlessly track events on your WooCommerce website. Visualize performance data from your marketing campaigns, all while ensuring GDPR compliance. Configuration is simple with just one click, and there are no additional costs for server-to-server services.
