Tracking the results of marketing campaigns and having information on user browsing statistics is becoming increasingly difficult, whether you own a single website or are the owner of a web agency that manages more than one.

The Garante's latest regulations make the installation of analytics and tracking tools on websites more complex, as they must fully comply with GDPR regulations, with all the technical and legal difficulties involved!

For example, installing Google Analytics, is no longer as convenient and quick a practice as it might have been before, where copy and paste of JavaScript code was sufficient.

The Garante ruled against Google Analytics: the use of this tool, which sends personal data to the United States, violates current regulations.

The Garante’s indications were to impose both a preemptive block on Analytics cookies and the implementation of a solution to send anonymized, not just anonymized, data to Google servers.

See here:

Play Video

The words of Guido Scorza, Privacy Guarantor component

If you also do advertising business, it gets even more complicated if we talk about facebook pixel and ios operating system

Giving consent to cookies does not guarantee proper tracking of the Facebook pixel if the user is using an Apple device!

As you probably know, the Facebook Pixel is that key element for event tracking, both in E-Commerce and lead generation. Properly measuring events such as adding to a shopping cart, making a purchase, or filling out a contact form is an essential element to “train the pixel,” generate similar audiences, and in generate maximize the results of Advertising campaigns.

At the same time, the Facebook Pixel is one of those elements that must be blocked until the user consents to the relevant cookie. iOS, however, doesn’t help you: it implements additional and specific blocks that seriously undermine the tracking of campaign results on Facebook.

Question: are there tools on the market to address these issues, to get back to focusing on marketing campaigns and how to interpret the data collected, while being confident that you are compliant ?

Proposals on the market there are several, this is true!
Some are more technical and require more expertise to implement; others are less so and are easier to use. But the real question is this:
Are these solutions that make you and your clients REALLY safe?
Do they REALLY allow you to comply and avoid the consequences of being out of compliance?

QUESTION: What CHOICES do I have at my disposal?

Choosing which path to take in this complex situation is, at first glance, far from simple.
Instinctively it might also seem wise and right to uninstall everything, no longer track anything, and thus avoid all the compliance problems.

But is it worth it? How much does it really cost to have no tracking available?
Can your business, or your customers, afford to stop tracking any results? Not knowing how many users are visiting the site, and which pages; not knowing which campaigns and communications perform best…not knowing anymore how much the investment they are making in marketing and advertising is yielding.

Stop and think about it for a moment, and it will seem like an unaffordable cost.

Technology can certainly come to the rescue, and allow you to have the data you need in hand while complying with GDPR regulations.

But are we sure that the solutions that are on the market are not only technically sound, but also legally sound?
Below we have collected and analyzed some of the most publicized, especially by the many techies inexperienced in Privacy

USING Google Tag Manager

This setup proposes the use of a Google service to send data to various software, Analytics and Facebook.

It allows bypassing iOS blocking, but the problem of exporting personal data to the U.S. arises. This makes this solution invalid

Probably a solution designed by technicians rather than GDPR compliance experts. Moreover, this "non-solution" is rather expensive by virtue of the fact that it involves the purchase and maintenance of Google Cloud servers, to the extent of 1 to 3 per website.

Is this a real solution?
NO

Using Google Tag Manager + Stape.io

This proposal, like the previous one, uses a Google service (Tag Manager) to send data to intermediate servers that in turn send the information to Analytics or Facebook. The difference with the previous setup is the ownership of intermediate servers, which have a slightly lower cost than Google Cloud servers.

Is this a real solution?
NO

use Zaraz (CloudFlare)

This proposal uses edge computing technology to send data to Google Analytics or Facebook starting directly from CloudFlare's server infrastructure. It provides for a fair amount of variation in the information actually sent to Google Analytics or Facebook. The main problems that invalidate the proposal are the inability to be able to block data without the legal basis of consent, and the territoriality of the company falling in the United States, just like Google Analytics and Facebook.

Is the PROPOSAL in compliance?
NO

Using Plugins NOT DESIGNED FOR THE NORMATIVE.
(e.g. Pixel Your Site, WooCommerce Google Analytics, Insert Script In Headers And Footers, etc...)

The plugins on the market, are overwhelmingly from non-EU developers and companies. As a result, while technically functional, they are not designed to comply with European GDPR regulations.
Result? Data are tracked, but you risk the heavy penalties of not being compliant.

Is this a real solution?
NO

Our Solution: My Agile Pixel

My Agile Pixel - developed in italy

My Agile Pixel is the Italian solution compatible with user consent request via My Agile Privacy, Iubenda, Cookiebot, CookieYes and Complianz and using advanced proxification, with different levels of customization, which allows anonymous data to be sent to Analytics and enables the use of Facebook Pixel and tracking of advertising campaigns bypassing the iOS and Ad-Blocker blocks.

All with an installation that takes less than 2 minutes and an extraordinarily low cost when compared to other solutions.

Is this a real solution?
YES!

Does not require Google Tag Manager

If you are already using Google Tag Manager, you will need to make simple variaizons specific to Analytics and Facebook.
On the other hand, if you do not use Tag Manager, My Agile Pixel unlike other server side solutions, does not force you to use it.

With My Agile Pixel we will enable you to.
For ALWAYS to use in accordance:

All this:

  • The only solution that really solves compliance problems
  • Satisfied or Refunded

    Full refund within 30 days of purchase

  • Technical and regulatory support and assistance
  • Customizable settings in just a few clicks

only 30€ + vat / year

instead of  50€ + vat / year

Valid only until June 06, 2023 12:00 noon

Have you purchased yet? The price of your renewal is the same as your first purchase.
If it is your first purchase, hurry to maintain the current condition for life.
you still have available:

0 Days
0 Hours
0 Minutes
0 Seconds
Take advantage of all the benefits of our modular rates:
The more domains you include in your license, the lower the cost per individual domain!
trustpilot-full-white-e1645630106606.png
Rated 4.4 compared to the industry average 3.2

Faq - Frequently Asked Questions

The GDPR does not allow data to be exported to U.S. servers and European servers owned by U.S. companies. This is because, as a result of the Schrems II ruling, the Privacy Shield authorizing this passage of data was struck down. Among the reasons for the ruling is the fact that various government agencies, without a judge’s permission, can access users’ personal data.

Eliminating Google Analytics may come at a cost in terms of missed visibility on organic search, as Google would have difficulty gathering information about the site and how it is visited, favoring competitors’ sites. So rather than eliminating Google Analytics and giving up the benefits of the tool, it is advisable to bring it into compliance.

The difference is substantial.
Anonymized data is data, already exported unencrypted to the U.S., that is subsequently stored, after being stripped of some specific information.

The anonymous data is sent to the United States already devoid of the user’s personal data: in fact, the data is anonymized at the TCP/IP protocol level and before being sent to Google’s servers.

The other proposals force you to rent and maintain additional servers, one for each site.
Our solution, in addition to being truly compliant, uses the hosting of your website as an integral part of the process.
The solution therefore has a lower cost because it is better designed and implemented by our technicians.

My Agile Pixel processes data at the TCP/IP protocol level, filtering and cleaning up personal data and thus preventing it from being sent abroad.
Moreover, the filter is customizable according to various levels that also seek to anticipate subsequent developments in the legislation and provisions of the European Guarantors, each with its own specific sensitivities and facets.

Once you have purchased your license, simply download My Agile Pixel from the WordPress plugins on your site, and follow the simple instructions you will receive along with the license code.

Yes. The system supports Google Tag Manager for event submission, both standard and e-commerce.
See the data sheet for more information.

Of course it does! If you need it, our technicians will help you install and configure My Agile Pixel correctly in just a few steps. You can contact us from our contact page for any questions or needs.

Certainly, we issue regular invoice which we send through SDI (Interchange System). Billing information is requested at the time of purchase.

We are developing a version of My Agile Pixel that can be used on any website that does not use WordPress.
Want to stay updated on developments and release? Leave your email here.

By submitting this form, I acknowledge that I have read theprivacy policy and authorize the Controller to respond to me as expressed in point a and b of theprivacy policy

Our solution natively supports ecommerce events, so you don’t need to install other tools to monitor WooCommerce events.

Our solution complies to the letter with the indications of the European Guarantors, particularly the latest pronouncements of the Italian and French Guarantors. If you have any concerns about your website’s compliance you can contact us here.

Doubts or questions?

If you need additional information that you cannot find on this page, please email our support team, from the Contact page.

  • The only solution that really solves compliance problems
  • Satisfied or Refunded

    Full refund within 30 days of purchase

  • Technical and regulatory support and assistance
  • Customizable settings in just a few clicks

only 30€ + vat / year

instead of  50€ + vat / year

Valid only until June 06, 2023 12:00 noon

Have you purchased yet? The price of your renewal is the same as your first purchase.
If it is your first purchase, hurry to maintain the current condition for life.
you still have available:

0 Days
0 Hours
0 Minutes
0 Seconds
Take advantage of all the benefits of our modular rates:
The more domains you include in your license, the lower the cost per individual domain!

Our GUARANTEE

If you encounter any problems while using it, contact us: we will get to work right away to ensure that the plugin works fully for you.

What if we can't solve it?
We will give you a 100% refund, within 30 days from the date of purchase.

RATE LOCKED FOREVER

Purchase today and the rate stays locked in forever. No hidden costs, no surprises.

For Individuals and Agencies

My Agile Pixel was created designed for Web Agencies that want to integrate the system on their clients.

Our terms of sale already provide that you in turn can resell license keys to your customers.

Doubts or questions? Contact us!

My Agile Privacy
This website uses technical and profiling cookies. Clicking on "Accept" authorises all profiling cookies. Clicking on "Refuse" or the X will refuse all profiling cookies. By clicking on "Customise" you can select which profiling cookies to activate. In addition, this site installs Google Analytics in version 4 (GA4), Facebook Remarketing with anonymous data transmission via proxy. By giving your consent, the data will be sent anonymously, thus protecting your privacy.