server-side tracking · WordPress · first-party
Tracking that survives Safari, ITP and ad blockers.
Your data flows through your own WordPress server on a first-party basis: you recover the events the browser loses, you strengthen attribution and Enhanced Conversions on Google, Meta and TikTok, and you filter or anonymize before sending — tracking starts only after consent.
Unlock the superpowers of My Agile Pixel®!
Your WordPress hosting with "Proxy", your new superhero. filter · enrich · anonymize
GA4 · Ads
Meta CAPI
TikTokWorks with the leading cookie management platforms
The enemy of your advertising
More and more browsers and privacy blocks cut away part of your events. Industry estimates put the loss at up to 30-40% of events between ad blockers and browser restrictions: the advertising algorithm ends up seeing barely six or seven conversions out of ten, and optimizes only on those.
You are paying for advertising that returns less than it should.
| ✕ Where standard tracking falls short | ✓ Why server-side with My Agile Pixel® is the answer |
|---|---|
| Safari/Brave and ITP/ETP shorten cookie lifetimes: attribution and remarketing break. | Your data passes through your own server first: more stable first-party cookies. |
| Ad blockers block the pixels: events lost. | Click ID backup (mapxgclid · mapxfbclid · mapxttclid): attribution is never lost. |
| Heavy browser scripts slow your pages down. | Cookie Vault (MYPX_s_*): user continuity for up to 180 days. |
| Little control over what third-party tags collect and send. | Filter, enrich or anonymize your data before it is sent. |
Instead of letting the browser talk directly to Google, Meta or TikTok, your data passes through your server first. The proxy level is adjustable from the dashboard, depending on whether you want maximum performance or stronger privacy compliance.
The benefit is immediate and measurable: ad blockers no longer stop your events, and the ITP/ETP restrictions in Safari, Brave and the other browsers — the ones that wipe cookies and cut attribution short — stop eroding your data. Everything that used to get lost between blocks and browser limits now reaches its destination: campaigns optimized on real data, not on a fraction of it.
THE 4 SUPERPOWERS
With My Agile Pixel® you do more than forward tags: you unlock capabilities that simply do not exist in the browser. While Safari, Brave and ad blockers erode cookies, click IDs and events, our server-side does the opposite — it protects attribution, preserves user identity and enriches data before sending. These are the four superpowers that turn tracking from fragile into browser-proof.
Your superpower: your users stay recognizable even when the browser tries to “forget” them. Long funnels, remarketing and multi-touch attribution keep working where client-side loses the thread after a few days: you recover the conversions that mature weeks later, and you stop leaving repeat buyers to chance.
You recover the conversions that mature weeks after the first click, when client-side has already lost the thread.
Your superpower: you always know which campaign generated the conversion, even when Safari and Brave scrub the URL. The conversion stays anchored to the channel that produced it: no more optimizing blind, because every paid traffic source keeps seeing which ad actually converted.
ROAS stops vanishing into thin air: every conversion stays tied to the click that brought it.
Your superpower: ad blockers have nothing left to block. Events are no longer sent from the third-party domains that blocklists spot at a glance, but from your own first-party domain: to the ad blocker they are legitimate site traffic, not a pixel to stop.
1 user in 3 runs an ad blocker. That is a third of your conversions left invisible by client-side — and that you can now recover.
Your superpower: you feed the algorithms better quality data. Event and conversion are matched to the right user more precisely: match rates go up, attribution becomes more reliable, and campaigns optimize on quality signals instead of partial data. More matches means more recognized conversions — and budget spent better.
Raise your quality matching score.
My Agile Pixel® comes from the people who build privacy compliance every day. That is why we can offer you a service that raises the quality of your tracking and cuts wasted ad spend, without costing you compliance. Performance and privacy, on the same side.
The guarantee
My Agile Pixel® runs on your WordPress hosting, not on another provider's cloud.
Events are sent from your domain, pass through your server and arrive wherever you decide.
It's self-hosted, the way your server-side provider should be.
Your numbers and your marketing strategies are invisible to everyone: us included.
Data and privacy
PICK YOUR PLAN
Flat price, no fees on events or traffic. What kind of superhero do you want to become?
Promotional prices valid until November 15, 2026
1 WordPress site
For your own site, with every superpower.
✓ 100% human tech support, no bots
ChooseMoney-back guarantee · 30 days
7 WordPress sites
For your projects and your first clients.
✓ 100% human tech support, no bots
ChooseMoney-back guarantee · 30 days
15 WordPress sites
For whoever looks after other people's sites.
✓ 100% human tech support, no bots
ChooseMoney-back guarantee · 30 days
You get a 15-day free trial on your WordPress site, no credit card required.
Included in the trial
WooCommerce, form tracking, custom events and statistics unlock with any paid plan.
More than 15 sites? Write to us for a tailored plan.
The benefits you get
Select how much you spend each month on Google, Meta or TikTok campaigns
Without My Agile Pixel®
Up to 30% of events blocked by Safari, Brave and ad blockers: spent but not measured.
With My Agile Pixel®
More than 15% extra performance, with server-side at a flat rate on your hosting.
More complete, better formatted events raise Event Match Quality: Meta matches conversions better and optimizes campaigns on better data.
9.6/10 Event Match Quality
The dashboard shows the events your server sent after consent, how many Cookie Vault, Attribution Anchor and Adblock Bypass saved, and an estimate of what they're worth in sales and leads.
Zero code Plug and Play No new UTM tags Three steps 5 minutes
IN THE FIELD
Whether your conversion is a lead or a sale, it is exactly the event client-side loses most often. Server-side keeps it safe.
// google · meta
If you generate contacts, the conversion is the form: a quote request, a sign-up, a lead. These are the events Google and Meta optimize campaigns on. My Agile Pixel® sends them server-side, so you recover the leads the browser loses, give the algorithm more complete signals and bring your cost per lead down.
// woocommerce → google · meta · tiktok
If you sell online, every untracked purchase or add-to-cart is ROAS disappearing from your reports and budget optimized on half the picture. With server-side e-commerce tracking, WooCommerce events reach Google, Meta and TikTok reliably, and your campaigns work on whole data.
NOT JUST A CONNECTOR
My Agile Pixel® does more than forward tags on behalf of the browser. It handles the events that generate value automatically.
Supported forms: Contact Form 7, WPForms, Fluent Forms and Elementor — plus any other form, set up by hand.
Add to cart, checkout, purchase, refund and the other e-commerce events, tracked natively across every tool you have configured, with no extra plugins.
add_to_cart · checkout · purchase · refund · + moreSubmitting your contact forms becomes a server-side conversion event, without writing a line of code and without dedicated plugins.
generate_lead · + moreMost sites need no setup at all. The further you go, the more control you get — choose the level that fits your site.
You activate the plugin and standard events start on their own: WooCommerce (cart, checkout, purchases) and lead generation, tracked server-side. You never write or touch a line of code.
Want an event of your own, or to change the standard ones? You configure it from the event customizer in the dashboard, without programming.
Are you an advanced user doing custom tracking? You use the syntax you already know — gtag, fbq, ttq — and My Agile Pixel® routes it server-side.
Even if you do custom event tracking on top of the standard one, you have nothing to relearn.
You use the standard syntax you already know: gtag, fbq, ttq. My Agile Pixel® intercepts the events and routes them server-side to Google Analytics 4 and Google Ads, Meta (Conversions API) and TikTok (Events API), without rewriting your tracking.
Standard and e-commerce events, WooCommerce included: cart, checkout and purchases tracked natively, with no extra plugins.
gtag("event", "generate_lead", {method: "Landing_Webinar"}); gtag("event", "add_to_cart", {currency: "USD", value: 7.77});
fbq('track', 'Lead'); fbq('track', 'Purchase', {value: '300.00', currency: 'EUR'});
ttq.track('Contact') ttq.track('AddToCart', {content_name: 'book', value: 10.0, currency: 'USD'});
THE SHOWDOWN
| aspect | client-side | My Agile Pixel® · server-side |
|---|---|---|
| Safari / Brave / ITP | ✕ short cookies, lost events | ✓ first-party, Cookie Vault 180d |
| Ad blockers | ✕ pixels blocked | ✓ routed from your own domain |
| Attribution | ✕ volatile click IDs | ✓ Attribution Anchor (mapxgclid/fbclid/ttclid) |
| Data control | ✕ third-party tags | ✓ filter/anonymize before sending |
| WooCommerce | ✕ extra plugin | ✓ native (cart/checkout/purchases) |
| Data hosting | ✕ third-party cloud | ✓ 100% on your own hosting |
Lo uso da qualche anno, e lo consiglio . Ottimo!!!
Applicazione indispensabile per chi vuole gestire la privacy autonomamente. Le impostazioni sono automatizzate e facili da seguire.
Supporto tecnico eccellente. Abbiamo aperto una segnalazione per un problema apparente sulla Consent Mode v2 collegata a Google Analytics: il team tecnico ci ha seguiti con pazienza attraverso diverse verifiche, fino a individuare insieme a noi che la causa non era nel plugin ma in un dettaglio del nostro ambiente di test. Precisione, disponibilità e competenza tecnica reale, non le solite risposte generiche da help desk. Un piccolo suggerimento, detto con spirito costruttivo: non abbiamo trovato sul sito una vera sezione dedicata all'apertura di ticket di assistenza, quindi abbiamo usato il form di contatto generico in fondo alla pagina. Una sezione supporto più visibile e strutturata renderebbe ancora più semplice raggiungervi in caso di necessità. Plugin completo per la gestione GDPR/Consent Mode v2, consigliato.
Confermo le mie 5 stelle, proprio come nelle recensioni lasciate in passato. Questo plugin è una certezza, ma la vera eccellenza è l'assistenza: tempestiva, gentile e super disponibile. L'occasione che mi ha spinta a lasciare questa nuova recensione, è il supportato magistrale che mi hanno dato nella configurazione delle nuove pagine dedicate ai BabaTour durante la ristrutturazione del mio sito. Consigliatissimi!
Prodotto ottimo che permette di avere il sito perfettamente conforme a prezzi accessibili, rileva quello che c'è realmente sul sito facendo attivare ciò di cui si ha effettivamente bisogno, senza inviare inutili messaggi di allarme e di non conformità come fa il suo competitor più blasonato....a buon intenditor. E poi sono Italiani, anche questo è decisamente da considerare per non parlare della disponibilità e del rapporto diretto.
Uso My Agile Privacy per tutti i miei progetti Wordpress. Il plugin è facile da utilizzare e consente il rispetto delle norme senza particolari pensieri per i titolari dei siti web. Una società italiana seria che merita di essere supportata. Altre società più blasonate non hanno assolutamente lo stesso livello di supporto clienti e serietà. 5 stelle assolutamente meritate!
You install My Agile Pixel® on your WordPress and recover the events the browser blocks. Server-side, after consent.
Start now →Your tracking deserves a superhero!
