{"id":2026,"date":"2023-08-07T09:34:08","date_gmt":"2023-08-07T07:34:08","guid":{"rendered":"http:\/\/www.myagilepixel.com\/how-to-leverage-ga4-user-properties-with-my-agile-pixel-to-enhance-web-analysis-and-marketing-part-2\/"},"modified":"2024-05-30T15:15:20","modified_gmt":"2024-05-30T13:15:20","slug":"how-to-leverage-ga4-user-properties-with-my-agile-pixel-to-enhance-web-analysis-and-marketing-part-2","status":"publish","type":"post","link":"https:\/\/www.myagilepixel.com\/en\/how-to-leverage-ga4-user-properties-with-my-agile-pixel-to-enhance-web-analysis-and-marketing-part-2\/","title":{"rendered":"How to leverage GA4 user properties with My Agile Pixel to enhance web analysis and marketing – part 2"},"content":{"rendered":"

In Part 1 of this tutorial, which you can find here<\/a>, we began to introduce the potential you can exploit with Google Analytics 4.<\/p>\n

Briefly, you have the ability to enhance your web analysis and marketing campaigns by creating user segments, which you can in turn create by leveraging custom properties.<\/p>\n

Starting with version 2.2.0 of My Agile Pixel, we have introduced a feature that is both simple and powerful to create these custom, privacy-compliant user properties.<\/strong><\/p>\n

Imagine you have an e-commerce site containing products, generic items, and pages specifically aimed at sales. Here is an example of a possible configuration.<\/p>\n

Part 1 – Configuring My Agile Pixel<\/h3>\n

To access this interface, simply navigate to My Agile Pixel > Tracking User Properties.<\/p>\n

Here’s what you’ll find:<\/p>\n

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  1. On the left side, you’ll see the menu items.<\/li>\n
  2. On the right side, you’ll find information specific to the menu item clicked.<\/li>\n<\/ol>\n

    Click on “User Property List.” Here, you can enter the user properties we’ve outlined:<\/p>\n